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It might back fire: Currently, banks need to offer enough incentive to motivate a human to spend time to switch. This will benefit the lone deal seeker. OTOH,
by cellular 7y ago
It might back fire:
Currently, banks need to offer enough incentive to motivate a human to spend time to switch.
This will benefit the lone deal seeker.
OTOH, a never-ending bidding to get a customer's money might give a better result, on average, for everyone involved.
- onshm 7y agoThe key here is that the app automates the movement of the funds. The app is the UX that: - Solves a pointed customer problem (ex: getting best yield, moving money at right time of month, etc...) - Removes the friction of moving accounts which turns an insured valid account into a commodity that is evaluated purely on the yield offered at that time.