> We'll see the same happen here. As "supremacy" becomes unacceptable, other words will rise to describe the same phenomenon, and then they'll become unacceptab

> We'll see the same happen here. As "supremacy" becomes unacceptable, other words will rise to describe the same phenomenon, and then they'll become unacceptable, and we'll rotate gradually through ever-more-complex words and phrases to describe things. Why it happens is important. Each new 'word rung' on the euphemism treadmill is a signaling device we use to separate the 'good people' from the 'bad people.' It's a way that people compete socially. Don't look at the phenomenon, look at the forces behind the phenomenon. The velocity of the treadmill rises and falls with the amount of social competition in a culture.