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do a the worst date contest. But give the money to a charity. Choose 3 worthy charities - something couple oriented. Then get radio shows involved. Radio shows
by farout 16y ago
do a the worst date contest. But give the money to a charity. Choose 3 worthy charities - something couple oriented.
Then get radio shows involved. Radio shows need new material everyday. Everyday do a mini contest with no prizes for different topics:
1. worst place to meet
2. worst pickup line
3. worst foobar
4. worst dressup
etc.
do this every week before the contest ends.
make sure to get the nonprofits involved. Feature a nonprofit each week. Always make a story about how a specific person would specifically benefit from the charity.
Felix Denis in his book mentions selling beer on the island, donating a portion of the profits to the women and orphan fund.
Holding a contest for the winning cap. He describes in detail here: http://books.google.com/books?id=meKL68N5esEC&pg=PA261&lpg=PA261&dq=felix+dennis+beer+orphan+contest&source=bl&ots=qtXz5lK4RT&sig=ZVUmuuQoeaXVJyspHpGlrGE4OZ4&hl=en&ei=rp9NTbfvK8Kt8Aal1ZGeDg&sa=X&oi=book_result&ct=result&resnum=1&ved=0CBYQ6AEwAA#v=onepage&q&f=false http://books.google.com/books?id=meKL68N5esEC&pg=PA261&#...