Hi Tobi, It was the change on limitations for variants. We woke up one day to product additions failing. Took about a week for the tech team to figure out that

Hi Tobi, It was the change on limitations for variants. We woke up one day to product additions failing. Took about a week for the tech team to figure out that we were being throttled because we were exceeding 50k variants. Totally understandable in the bigger picture of things, but I didn't feel we received adequate warning. Developer support had told us that sometimes they grant temporary exemptions but in our case they refused. They advised we upgrade to shopify plus (they quoted us over $2000) to remove the throttling/limitation. Financially it was out of scope for us, so we had to throttle our own customers, which led to a massive disadvantage. I ended up writing our own cart software, which was always part of the plan, but in the meantime our business suffered. I don't hold any grudge about it since we were getting incredible value out of the previous arrangement, and I do think Shopify is amazing software. I've been a paying customer in multiple capacities since at least 2008 and recommend it to people all the time. What happened was just unfortunate timing for us. Thanks for taking a minute to listen, though. Much appreciated.