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Your incentive driven approach seems to overcomplicate what you're trying to solve. You're creating a commitment and operational overhead for a new service wher
by jschuur 16y ago
Your incentive driven approach seems to overcomplicate what you're trying to solve. You're creating a commitment and operational overhead for a new service where it's not really needed.
If I'm an early adopter, it's because I already love trying out new stuff. No need to give me candy, just tell me where the van is.
- ericingram 16y agoI understand your point, but an unsweetened offer quickly becomes another tech blog/feed, another e-mail you ignore because it's like every other beta intro. I believe sweet offers give subscribers a reason to pay attention to the entrepreneurs product, beyond what you'd get at a typical tech blog. Thanks for your feedback!
- jschuur 16y agoI think early adopters are smarter than that. They don't need to be lured in with the offer of free stuff. The very reason they're early adopters is because they grasp the potential for a new service and how it fits into their lifestyle. Not because of a superficial offer of freebies. Companies that are confident about their quality products at an early stage don't need to bait beta testers with free stuff to lure them in. In fact, I think you're going to skew the kind of user who would sign up based on getting free stuff in the wrong direction. No doubt, you could get _more_ users if you offer free stuff, but at this early point, companies want the _right_ kind of users, not quantity.