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A few years ago they took over a taxi service in Ireland called MyTaxi. It was originally Hailo. They rebranded it "Free Now" -- people are still years later an
by s_dev 7y ago
A few years ago they took over a taxi service in Ireland called MyTaxi. It was originally Hailo. They rebranded it "Free Now" -- people are still years later angry at the change. All it brought was confusion to the brand.
- PedroBatista 7y agoSociety is rarely prepared for the infinite wisdom of your average marketing dept.
- aldanor 7y agoThat's one of the worst brand names ever. "Free Now", seriously... Everyone I know still calls it mytaxi or hailo.