With car rental the true business model often is not in renting out the cars, but second market when selling the cars after a year. The rental earnings have to

With car rental the true business model often is not in renting out the cars, but second market when selling the cars after a year. The rental earnings have to cover loss of value. The profits come from selling efficiently. The deal with Daimler and BMW doing this is also to attract future generations of buyers. It is said that users of "car sharing" are younger folks (not necessarily my observation, but what do I know) ND the hope is that when they become older, get married, get children and need their own car at fixed in the premium brands. No idea if that equations works out, though.