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Most excellent writeup! The whole set of posts (when they are ready of course) should be the manifesto of momentum surfers. For me, the moneyshot was: "One-cli
by kgtm 16y ago
Most excellent writeup! The whole set of posts (when they are ready of course) should be the manifesto of momentum surfers. For me, the moneyshot was:
"One-click checkout. This was as easy as painless for the customer as it could be. There were no dropdowns for size selections, no “Buy This” buttons, and no shopping carts. Just click on the desired size, enter Paypal info, done."
A lot of people get this critical part of the sales process so wrong.
- phlux 16y agoI've always thought that it would be a good idea for a clothier site to ask you what your preferred size is when you sign up for an account - then by default always show you that size - but give you a link to select other sizes if you wish, for times when buying for others. But otherwise - always show me only items in my preferred size. Anything I click to purchase is already correct. Input my waist, preferred inseam, shoe size neck size etc (all optional of course) -- and never worry. It would be interesting if there was a "Single-sign-on" type service that I could sign up for and input all these details - then any site I go to could referrence "mymeasurments.com" deetails and always show my inventory that fits me. anyone want to hack this together?