I think we're past the point where it's easy to limit the scope of a message to a specific group, and any message that concerns personal life is just doomed to

I think we're past the point where it's easy to limit the scope of a message to a specific group, and any message that concerns personal life is just doomed to be an issue in some way. Nassim Taleb seems to be about companies giving in to the most extreme groups, but I think there will be less and less clear cut cases where a decision can emcompass all groups. For instance for his take on Halal food, some people do choose to not eat Halal. They might be arguably more intolerant that any other group, but not in relevant numbers for any food company to care about them. I don't think we're going far from the traditional marketing approach of defining a market and playing the trade-off games around each segment's inclinations. Religion and culture just got added to the mix.