LaunchRock was inspired the initial launch of Rockmelt... I don't know if that's the source of the name. Rockmelt was the first app I know of that successfully

LaunchRock was inspired the initial launch of Rockmelt... I don't know if that's the source of the name. Rockmelt was the first app I know of that successfully allowed users to climb higher on the wait list by performing actions to increase app virality.