Probably a minor detail in the grand scheme of things, but I would imagine they also had trouble competing for engineering talent. For instance, ReachNow was ow

Probably a minor detail in the grand scheme of things, but I would imagine they also had trouble competing for engineering talent. For instance, ReachNow was owned by BMW, a privately held company. The salaries they were offering devs were very low, and they offered no equity compensation (which would have been illiquid even if they had).