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That's all nice, and I thank Firefox for blocking all these, but once there are too many browsers or extension doing the blocking, I wonder what will prevent si

That's all nice, and I thank Firefox for blocking all these, but once there are too many browsers or extension doing the blocking, I wonder what will prevent sites to implement tracking server-side instead of client-side ?

vimda 7y ago
Serverside doesn't have access to my tracking cookies. It has to be a request initiated by my browser to the third party domain
- close04 7y ago
  They will definitely keep tracking users based on info available to the server, like IP address. However that is orders of magnitude less precise than what is in place now.
  - voidmain0001 7y ago
    Is it less precise? http://uniquemachine.org/ http://uniquemachine.org/
    - close04 7y ago
      It certainly should be. You can make it much more precise with the tracking mechanisms that browsers like Firefox are blocking now (tracking pixels, 3rd party cookies). It's the difference between having a snapshot in time available to a specific site vs. a whole history across the internet. Facebook can't show you customized ads if all it can recognize is that it's you. It already knows who you are, you told it by logging in, now it needs to know everything you're doing everywhere else so it can connect all those dots to you. This can't work if all it can say is "this is definitely voidmain0001 from their home computer but I know nothing else about them". The only way is to share that tracking between companies which is more difficult and still more limited in scope than 3rd party cookies. I know you are voidmain0001 here and can read all your comments. But if I have no idea who you are on amazon.com so I can sell you your favorite tech in my ads then the usefulness of this information is limited. Just as a rule of thumb, if those mechanisms weren't adding to the precision then nobody would have invested so much in constantly developing them. P.S. The site above keeps failing half way for me. "Computer says no" type of thing.
wwn_se 7y ago
Just like first party ads (hosted by the same domain) first party tracking is really hard to block. But its a lot safer and better in many ways. It forces the site you are visiting to keep the ads safe an only track you when you are on their property (an in turn follow laws were they are located, GDPR in the EU for example).

vimda 7y ago

Serverside doesn't have access to my tracking cookies. It has to be a request initiated by my browser to the third party domain

close04 7y ago
They will definitely keep tracking users based on info available to the server, like IP address. However that is orders of magnitude less precise than what is in place now.
- voidmain0001 7y ago
  Is it less precise? http://uniquemachine.org/ http://uniquemachine.org/
  - close04 7y ago
    It certainly should be. You can make it much more precise with the tracking mechanisms that browsers like Firefox are blocking now (tracking pixels, 3rd party cookies). It's the difference between having a snapshot in time available to a specific site vs. a whole history across the internet. Facebook can't show you customized ads if all it can recognize is that it's you. It already knows who you are, you told it by logging in, now it needs to know everything you're doing everywhere else so it can connect all those dots to you. This can't work if all it can say is "this is definitely voidmain0001 from their home computer but I know nothing else about them". The only way is to share that tracking between companies which is more difficult and still more limited in scope than 3rd party cookies. I know you are voidmain0001 here and can read all your comments. But if I have no idea who you are on amazon.com so I can sell you your favorite tech in my ads then the usefulness of this information is limited. Just as a rule of thumb, if those mechanisms weren't adding to the precision then nobody would have invested so much in constantly developing them. P.S. The site above keeps failing half way for me. "Computer says no" type of thing.

wwn_se 7y ago

Just like first party ads (hosted by the same domain) first party tracking is really hard to block. But its a lot safer and better in many ways. It forces the site you are visiting to keep the ads safe an only track you when you are on their property (an in turn follow laws were they are located, GDPR in the EU for example).