2 ms·
> To me, the game changer was the way Biz managed to start making Twitter part of the media landscape and something everyone heard about on every half hour segm
by NoodleIncident 7y ago
> To me, the game changer was the way Biz managed to start making Twitter part of the media landscape and something everyone heard about on every half hour segment of cable news.
I've always hated those segments. It makes me strangely happy to hear that the cause and effect here was indeed backwards; cable news didn't start reading those tweets because twitter was important, twitter became important because cable news started reading those tweets!
- nl 7y agoIt's pretty difficult separating cause and effect here. The hugely successful SWSX campaign moved Twitter out of the tech-only sphere into other areas. That got non-tech people using it, but by the time of the time of the Aston Kutcher vs CNN race to a million followers (less than 2 years later) it already had its own momentum.