Entrepreneurs sometimes have trouble getting a new product into the hands of its most important target: early adopters. It's an e-mail list, open signup for no

Entrepreneurs sometimes have trouble getting a new product into the hands of its most important target: early adopters. It's an e-mail list, open signup for now, but invite-only soon, of picky early adopters. People that are usually the type to play with beta products (good ones, great ones). Entrepreneurs create a killer offer to attract these early adopters (BetaCandy subscribers) and the "best" will be sent to this list. Hand picked, no spam. Think of it like a shortcut for the famous "email signup splash page". If we grow a quality list of true early adopters, keep the offers relevant and awesome, it should work out well for both startups and subscribers.