Why would it make people's lives worse to have price transparency both on devices and on mobile phone contracts? Around here (i.e. Europe), you can get an iPho

Why would it make people's lives worse to have price transparency both on devices and on mobile phone contracts? Around here (i.e. Europe), you can get an iPhone 4 (24x25EUR) and the corresponding phone contract (20EUR/month), either together (which would give the well-known 45EUR/month) or separately from each other. You can cancel or change the phone contract later and only pay for the phone, if you want - in any case, you know which is which, and it makes it a lot easier to compare both contracts and device prices. No early termination fees necessary. It's just the US mobile market being bogged down from being under the control of an oligopoly of non-competitive companies.