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I know the site is a joke but there is a real disconnect. There is this idea of a "business person" in a startup. But I think everyone serious enough about sta
by nika 16y ago
I know the site is a joke but there is a real disconnect. There is this idea of a "business person" in a startup. But I think everyone serious enough about startups to be on HN, if you'll think about it, will realize there is no "business dude" role in a startup.
You're either engineering, design or marketing, and preferably more than one.
My background is in engineering, which means I didn't have much need to pick up design, marketing, or entrepreneurial/business skills while growing up. Once I realized I wanted to work for startups (about a decade before founding my first startup) I started learning about these things. Design, as in graphic design, is probably the hardest to teach. Business is the easiest.
If your background is you got a BS in "Business" or an MBA and you want to be in startups, then you should figure out what role you're going to play. (And it shouldn't be "CEO".) Pick up some engineering, design or marketing.
Show me someone who designed and marketed several extremely popular websites when they were in college, say, along with a technical buddy who made them, and I'll see someone who can greatly benefit a startup (whether their degree is an MBA or a BS in art appreciation.)
Eventually if your startup gets big enough, or for some business models (eg: Groupon) you may need large numbers of sales guys or "Bizdev". Well, "BizDev" is just sales to other businesses where you sell a partnership. Sales guys sink or swim on bringing in business, and I think nothing will kill the "whartonite" sense of entitlement more than working on a commission.
Much respect to sales guys, though. I have done that job because I knew I'd never be able to hire a sales force if I hadn't ever done the job. It is not easy.
So, Engineering, Design, Marketing. Which hat do you wear?
- meterplech 16y agoI think many people conflate BisDev and Sales too much. Most people in tech have an idea of a Sales guy: the ultimate closer, knows everyone, eats rejection for breakfast. A great sales guy is one of the best assets in a tech startup. That being said, a BizDev person normally is thinking strategically about the company's position as a whole. He is gaining deep knowledge in new verticals and identifying the right companies to target. It's usually a big picture type person. I think the best in this position truly understand the tech involved in the company.
- cosgroveb 16y agoJim handles the day to day stuff (sales) while Michael focuses on the big picture stuff (bizdev). I think I get it now...
- nika 16y agoI agree with you. But I believe most startups do not need a bizdev guy (or they are more likely to get one they don't need than to not get one they do). And that "bizdev" guy is a marketer, (eg: he's wearing one of the hats I described) and is involved in a process of bringing in other companies on a strategic basis. (which is quite different from just having a "wouldn't it be neat if there was a website that..." kind of idea and then "being the CEO of the startup" to build that website.) So, BizDev may not be best done by sales guys, but it is closer to a sales process than being a winklevoss twin. (At least that's what I was trying to say.)