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This is the reason I've stopped buying red peppers in the summer when the local super market starts importing them from Netherlands. In the winter, they import
by olau 7y ago
This is the reason I've stopped buying red peppers in the summer when the local super market starts importing them from Netherlands. In the winter, they import them from Spain. The quality difference is staggering.
My own country is also great at mass producing poor quality food in the sense of taste - in other terms of look, feel and uniformity it's great.
I'm not convinced they couldn't produce great taste in Netherlands, though, if they put their mind to it. I think it's more of a bug in the market mechanisms. But it's depressing for sure. I root for the day small-scale shipping is automated and solved for good, and then I can be the one deciding who I'm buying peppers from.