If hype wasn't effective, we wouldn't have marketing. Let's be honest, good marketing works. For example, there's plenty of cargo culting on HN which is all ab

If hype wasn't effective, we wouldn't have marketing. Let's be honest, good marketing works. For example, there's plenty of cargo culting on HN which is all about hype and following the pack. We're humans. Hype, marketing and propaganda works.