Do you think any A/B testing or science went into the new design? Was this design chosen because it was cool, or because it optimized advertising click-through

Do you think any A/B testing or science went into the new design? Was this design chosen because it was cool, or because it optimized advertising click-throughs? I ask because I too find myself returning to NOAA (especially their 2-day graph gasp Java applet) as a definitive (if not deeply hidden) best source for weather info, and I lament the horrific local TV station weather user experiences are foisting on people. Attention TV meteorologists: many of you have a big enough following and brand to form and monetize your own sites (TV contract-permitting).