When it comes to Facebook someone is already making the decision about the optimal balance between content and ads. However, currently this decision is at least

When it comes to Facebook someone is already making the decision about the optimal balance between content and ads. However, currently this decision is at least to some extent made on aggregate. As a result, some users get so turned off by ads that they leave the platform, whereas others continue using a it because they don't regard ads as (such high of) a cost.