The thing that I like about this marketing, is that they are not really marketing to people to get them to pay money. They are using a host of tools (here Promo

The thing that I like about this marketing, is that they are not really marketing to people to get them to pay money. They are using a host of tools (here Promoted Tweets and Meetup Everywhere) to build a following that will demand Al Jazeera. Such tools not only allows them to build a movement a relatively cheaply using online tools (which is great), but also lets their users better connect with one another. I wish more companies did something like this.