Is it possible to frame the product with the customer's pain point in mind? People respond to pain points. So, if your value prop is: Stop losing money on XYZ,

Is it possible to frame the product with the customer's pain point in mind? People respond to pain points. So, if your value prop is: Stop losing money on XYZ, then the customers feels obligated to join your service because they resonate with the problem, which you display to them as the initial CTA. How would you summarize the problem as concisely as possible?