I actually don't think that's what happened at all. Best I can tell, this was a multi-year, aggressive, OKR-like goal. You're not expected to 100% achieve your

I actually don't think that's what happened at all. Best I can tell, this was a multi-year, aggressive, OKR-like goal. You're not expected to 100% achieve your OKRs at Google. 100% on everything indicates your OKRs are not aggressive enough and you're sandbagging. You're merely saying: "I think this is worth doing and I'll commit serious effort to achieving this". I don't know why people are concluding that if world domination doesn't happen by 2023 Google will set its cloud datacenters on fire. Or, to be perfectly honest, I do know: it's to drive outrage and clicks. Google is not going shutter any business which brings in more than $1B in profit per year. It never has, and it never will. Disclosure: ex-Googler, GCP user, hold no position in company stock.