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None of that is the case. Microtargeting isn't cost effective and doesn't scale well, and it's usually more expensive, not less. In 2013, I remember people wer
by ameister14 7y ago
None of that is the case. Microtargeting isn't cost effective and doesn't scale well, and it's usually more expensive, not less.
In 2013, I remember people were building Facebook audiences by ripping Facebook ID's from relevant open groups - that was insanely targeted audience, and while it wasn't general practice, it's definitely something advertisers were using. None of what comes from that is unexpected results. Your argument appears to be that Russian authorities with a $100k budget were 1000x better at manipulating Facebook's audience targeting tools than the people that had been paid to do just that for years - is that true?
I do not like Facebook, personally, and I don't like Trump. But this appears an unlikely scenario.