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Didn’t Stack Overflow piggyback on the existing and quiet sizeable audiences of Jeff Atwood and Joel Spolsky?
by fastbeef 7y ago
Didn’t Stack Overflow piggyback on the existing and quiet sizeable audiences of Jeff Atwood and Joel Spolsky?
- onion2k 7y agoMaybe. I'm sure there are other examples of communities that marketed their way to growth though.
- fergie 7y agoYes. Spolsky in particular was a content marketing genius- his blog managed to garner a large audience, which in turn generated far more sales of Fogbugz than the software itself ever deserved. Marketing is an important part of any business, so fair play to him.