I agree. This article does not mention that your life and upbringing play a major role on how you think about money. I know many folks that are well off but the

I agree. This article does not mention that your life and upbringing play a major role on how you think about money. I know many folks that are well off but they are still frugal. They care about the cost of groceries, the cost of restaurants, etc. They don't need to but they choose to. They lived the majority of their lives without this kind of comfort -- some behavior cannot be changed when it is learned and repeated over time. The value of money has become a part of their values. I admire it to a certain extent. Even if they win the lotto they would probably donate most to a good cause and continue to nickel and dime.