It's also why Amazon/Apple/Google/Roku/etc. basically gives away their beachhead-building boxes that are launching-points for their content platforms and integr

It's also why Amazon/Apple/Google/Roku/etc. basically gives away their beachhead-building boxes that are launching-points for their content platforms and integrations as cheaply as inkjet printers or razor handles. It's "razor blade" economics of a near-zero marginal unit-cost service bought on a subscription-basis, and analytics resold.