"Just tell the story" It actually comes from writing for the screen. Our novelistic and theatrical instincts compel us to fill a page with decorative flourishe

"Just tell the story" It actually comes from writing for the screen. Our novelistic and theatrical instincts compel us to fill a page with decorative flourishes demonstrating our creative elan. But our audience is just craving a memorable tale. Obviously just as applicable to pitching your startup ;)