I sold a 100% bootstrapped site in the low 8 figures recently. Here's my advice: hire a lawyer with many many acquisitions under her belt. Don't hire a banker

I sold a 100% bootstrapped site in the low 8 figures recently. Here's my advice: hire a lawyer with many many acquisitions under her belt. Don't hire a banker unless they've sold companies to the other strategic buyers in your space. Get another buyer interested asap (I had good luck doing this via Linkedin). Nothing will motivate the best price and closing like a competitor in the wings. You'd be surprised how many deals fall thru during due diligence, so keep your head... The deal isn't done till you get the wire transfer. Don't take an offer unless you would be truly happy with just the cash. Earnouts and stock are very very risky and not dependent on your actions. Don't reveal anything that could hurt you until they give a term sheet and you "go exclusive" AND I strongly encourage you to have a break up fee. You can tell them revenue and user data before you sign a term sheet, but I'd be careful about naming customers or revealing how your technology works until there is a penalty for them walking away, leaving you with lawyer bills.