I think people chronically devalue their time. Many schemes exploit this: free lunch to sit through a sales pitch is one. Another is the $0.05 "bag tax." Mo

I think people chronically devalue their time. Many schemes exploit this: free lunch to sit through a sales pitch is one. Another is the $0.05 "bag tax." Most rational humans would just pay because it's a hassle to carry around enough reusable bags in your car and remember to bring one in the store with you. But the policy drastically reduces plastic bag use, way more than can be explained by rational behavior.