Infinite Jest is proof the Great American Hype Machine can work wonders Funnily enough I think DFW would agree, in an interview somewhere (I think it was in Al

Infinite Jest is proof the Great American Hype Machine can work wonders Funnily enough I think DFW would agree, in an interview somewhere (I think it was in Although Of Course You End Up Becoming Yourself) he talks about the surreal experience of seeing all the hype and raves about his book immediately after release, when he knew no one had actually had time to read it.