Disclaimer: I'm the author of the article I don't really believe the suggestions conflict with cloud provider motives. If all cloud customers reduce their work

Disclaimer: I'm the author of the article I don't really believe the suggestions conflict with cloud provider motives. If all cloud customers reduce their workload requirements, it's actually a win for the cloud provider as well. Because they are then able to put more customers on less hardware. Then they pay less money for electricity and pay less money on hardware investments. This is just a repeat of the virtualization / Dockerization of workloads, just on much higher scale.