> limited float, put the stock in friendly hands That part is key. In order to short the stock you need someone to lend you shares first. If there is high dem

> limited float, put the stock in friendly hands That part is key. In order to short the stock you need someone to lend you shares first. If there is high demand from short sellers relative to the available float, then the cost to borrow the stock will go up, making the short position more expensive to maintain.