I would assume because atheism in and of itself doesn't stand for anything. It would be a bit like having a dislike-of-bowling based club. Most secular charitie

I would assume because atheism in and of itself doesn't stand for anything. It would be a bit like having a dislike-of-bowling based club. Most secular charities are centered around their goals and methods, not their lack of particular beliefs. It's also worth noting that in the US, there still exists a fairly strong bias against any openly atheistic people or organizations[1], so it would make sense to direct the public's attention towards what they're doing and therefore away from what they don't believe. [1] https://en.wikipedia.org/wiki/Discrimination_against_atheists#United_States https://en.wikipedia.org/wiki/Discrimination_against_atheist...