Yup, i'm not signing up to watch video. But there is some justification for it, they really only want consumers who are willing to sponsor content. My guess i

Yup, i'm not signing up to watch video. But there is some justification for it, they really only want consumers who are willing to sponsor content. My guess is that this is in lieu of advertising injected by the platform itself. It's good that this is being tried, but i'm not sure you can get to critical mass this way.