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Direct PDF link: https://cdn2.hubspot.net/hubfs/1753393/guides/Cloud_Report_2020-1.pdf https://cdn2.hubspot.net/hubfs/1753393/guides/Cloud_Report_2...

dtrailin 7y ago
These reports behind an email wall frustrate me to no end. I don't want to receive your spam to read a single article!
- kyrra 7y ago
  Its rather expensive (and time consuming) to produce reports like this. They are doing it to generate leads.
  - etxm 7y ago
    Narrator: No they aren’t. They’re going to generate unsubs and spam reports.
    - johannes1234321 7y ago
      Those can be filtered out quickly. Remaining are potentially valuable leads.
  - freehunter 7y ago
    If there is a cost associated with producing content and that cost can’t be recouped by the presentation of that content (speaker fees at conferences, advertisements, sponsorships, etc) then the content should be sold for a fair market rate. That’s basically the entire point of GDPR. Stop making people trade personal information for “free” content.
    - manigandham 7y ago
      No that's not the point of GDPR, it's about choice and control over data. You're free to not share your email if you don't want to read the report. The rest of us can make our own decision.
      - freehunter 7y ago
        GDPR literally prohibits you from requiring personal information in exchange for something that doesn’t require that personal information in order to function. You’re right it’s about choice and control over data and “you can only have this thing if you give us unrelated personal data” is not choice nor control.
        manigandham 7y ago
        It's not that simple. GDPR is purposely vague and regulated "in principle" rather than by the letter. Otherwise anyone operating a digital storefront, email newsletter or even subscription paywall would be in violation. GDPR doesn't have much standing against gated content and many top law firms agree. There's also a combination of legitimate interest, business vs personal emails, and contract in effect to sign up for communications as workarounds. And to be extra clear, GDPR has no enforcement outside of the EU so it can't do anything against a US-based database company anyway.
- porker 7y ago
  My understanding is that gated content is not compliant with GDPR which requires consent to be given freely and unconditionally. Can anyone comment?
  - eloff 7y ago
    You don't have to access the content, that's your feel free choice. Not an expert, but that's my take.
  - manigandham 7y ago
    That's a misunderstanding. You're not entitled or reliant on this report and are completely free to enter your email or leave the page.

dtrailin 7y ago

These reports behind an email wall frustrate me to no end. I don't want to receive your spam to read a single article!

kyrra 7y ago
Its rather expensive (and time consuming) to produce reports like this. They are doing it to generate leads.
- etxm 7y ago
  Narrator: No they aren’t. They’re going to generate unsubs and spam reports.
  - johannes1234321 7y ago
    Those can be filtered out quickly. Remaining are potentially valuable leads.
- freehunter 7y ago
  If there is a cost associated with producing content and that cost can’t be recouped by the presentation of that content (speaker fees at conferences, advertisements, sponsorships, etc) then the content should be sold for a fair market rate. That’s basically the entire point of GDPR. Stop making people trade personal information for “free” content.
  - manigandham 7y ago
    No that's not the point of GDPR, it's about choice and control over data. You're free to not share your email if you don't want to read the report. The rest of us can make our own decision.
    - freehunter 7y ago
      GDPR literally prohibits you from requiring personal information in exchange for something that doesn’t require that personal information in order to function. You’re right it’s about choice and control over data and “you can only have this thing if you give us unrelated personal data” is not choice nor control.
      - manigandham 7y ago
        It's not that simple. GDPR is purposely vague and regulated "in principle" rather than by the letter. Otherwise anyone operating a digital storefront, email newsletter or even subscription paywall would be in violation. GDPR doesn't have much standing against gated content and many top law firms agree. There's also a combination of legitimate interest, business vs personal emails, and contract in effect to sign up for communications as workarounds. And to be extra clear, GDPR has no enforcement outside of the EU so it can't do anything against a US-based database company anyway.
porker 7y ago
My understanding is that gated content is not compliant with GDPR which requires consent to be given freely and unconditionally. Can anyone comment?
- eloff 7y ago
  You don't have to access the content, that's your feel free choice. Not an expert, but that's my take.
- manigandham 7y ago
  That's a misunderstanding. You're not entitled or reliant on this report and are completely free to enter your email or leave the page.