Particularly for foreign investors, having a direct family connection to a US celebrity is a huuuge deal. Also she runs a $250 million consumer direct brand so

Particularly for foreign investors, having a direct family connection to a US celebrity is a huuuge deal. Also she runs a $250 million consumer direct brand so I'm sure they were thinking all kinds of GOOP cross products and promotions in the WeWork locales etc. https://fortune.com/2018/03/30/gwyneth-paltrow-goop-series-c-valuation-250-million/ https://fortune.com/2018/03/30/gwyneth-paltrow-goop-series-c...