I think "authenticity" with regards to the society of the spectacle is also a kind of image, but I know what you mean. I have in mind the modern trendy value o

I think "authenticity" with regards to the society of the spectacle is also a kind of image, but I know what you mean. I have in mind the modern trendy value on authentic things. For example bespoke craft foods. The striving for authenticity in these things are itself a type of spectacle. Generally I struggle with Debord but with the Society of the Spectacle I think I've got it down to something like: 1) Where once Bob could be cool in himself and people wanted to be like Bob. Being. 2) Then people saw the cool clothes that Bob wore and got them. Having. 3) Now people just get the things that look like the clothes that the people who look like Bob have. Image. For "authentic" foods, same thing. People made good quality foods. Then people got the same thing that these people had or bought their products. Then people bought things that looked like it was the same thing. Or people valued the look of having these things. Image. I think it's basically consumerism. But I suspect it's something deeper and applies to non products also. For example the image of being a good person, or a useful employee. With regards to social media, clicking "Like" could be an authentic emotional response to an image. "I want to be like this"?