“Uber for XYZ” implies a hell of a lot more than “delivery for XYZ”. For example, it implies some kind of “everybody is a contractor” business model. People h

“Uber for XYZ” implies a hell of a lot more than “delivery for XYZ”. For example, it implies some kind of “everybody is a contractor” business model. People have been saying “the $brand of XYZ” forever and quite frankly there is nothing wrong with that at all.