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Learning from Kenneth Cole's Social Media Mistake
- JabavuAdams 16y agoIt was in poor taste, but why do we assume that it was a mistake? The mocking twitter accounts are just helping Kenneth Cole.
- jim_h 16y agoIt'll be forgotten in a few days.
- hkuo 16y agoSpeaking just from a personal perspective, while the news may be forgotten in a few days, the next time I go to Macy's to buy clothes, seeing the Kenneth Cole section will probably bring back memory of this tweet, and it may very well affect my purchasing decision. I believe in the idea of shopping consciously, rewarding companies that do good over companies with bad behavior. It's very gray and personal what is good and what is bad of course, but this tweet annoys me enough that I might avoid purchasing one of their items.
- kjr 16y agoIt is fantastic marketing if you ask me.
- muppetman 16y agoI can't believe the comments on the article itself. Business impact? The sort of people that care about their products aren't going to boycott buying them because of a silly Tweet that most people found funny, even if they won't publically admit that.
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