> If you are trying to sell a whole paper, you need a mix of content to attract all the readers. Once you have all the sports fans in your area buying your pape

> If you are trying to sell a whole paper, you need a mix of content to attract all the readers. Once you have all the sports fans in your area buying your paper, you aren't going to get more by adding more sports articles. You need to make sure all the areas are covered. This also depends on how much competition you have. If there are maybe half a dozen competing newspapers, outrageous gossipy headlines and perhaps the promise of a nude woman on page 3 will sell an entire newspaper to a specific target market towards which you can tailor your advertising. Another newspaper can make lots of money by targeting a different market segment. This is how clickbait works, too. Buzzfeed, Huffpo, Brietbart, and the Daily Mail could have all been paper newspapers that someone would buy in a competitive enough newspaper market. One of them is!