> To make the system more efficient, as you suggested, they would do best to implement a bidding system so that customers could directly opt to pay more (direct

> To make the system more efficient, as you suggested, they would do best to implement a bidding system so that customers could directly opt to pay more (directly indicating their level of need). You are absolutely right here. A bidding system would do wonders IMO but they are likely to release their version of auto-bidding system that would use person's personal data to approximate the bid. You might be mistaken that personal wealth would be a big factor. I think the target destination would be a bigger factor. For example drops to international terminals, Urgent Care, romantic dinner target locations would have a higher price rather than home, 7/11 or social security office. If I was an engineer or product manager that is how would I design the algorithm to maximize the margins. But sooner I would move to user bid prices. (Asking rich people to pay is not bad either, you can think of it as voluntary redistribution of wealth from rich to poor drivers).