Yeah, at a really low CPM. Not trying to justify the awful practice of user tracking, but why would I pay you $3.00 per thousand impressions if you’re going to

Yeah, at a really low CPM. Not trying to justify the awful practice of user tracking, but why would I pay you $3.00 per thousand impressions if you’re going to be showing my ad to demographics that will rarely buy my product? Companies want to optimize their marketing dollars, so they’re going to pay pennies if you don’t track users.