I mean, you can do the latter already. You can buy a season or a single episode of a show on iTunes, Amazon, etc. You can also rent or buy single movies across

I mean, you can do the latter already. You can buy a season or a single episode of a show on iTunes, Amazon, etc. You can also rent or buy single movies across many different platforms. It’s just absurdly expensive compared to a streaming service. This is partly due to legacy pricing (I don’t think the price of a movie or TV show has gone down in many years, and all the providers charge the same) but also because I’m sure a lot of revenue for subscription services comes from people who buy the subscription but don’t use the service.