Ads are the monster, but developers are at least partly to blame. Most news and magazine sites could be served up as single pages, but instead are implemented a

Ads are the monster, but developers are at least partly to blame. Most news and magazine sites could be served up as single pages, but instead are implemented as Javascript-heavy single page applications that load 50 different elements asynchronously, because it’s just so much more fun to build that than it is to write HTML and some CSS.