3 ms·
They pay for search with ads and is necessary for them to operate. They still need to make money. I think the common suggestion is that they're not allowed to
by mattmanser 7y ago
They pay for search with ads and is necessary for them to operate. They still need to make money.
I think the common suggestion is that they're not allowed to continue to own the content providers like maps or YouTube or shopping.
Other suggestions include stopping them competing with other aggregators like hotel ratings (TripAdvisor, etc.), shopping, flight finders, review services (yelp, etc.).
The 2nd one is a bit trickier because in some ways, it's valuable to users, but extremely easy for Google to essentially become the landlord of the internet and easily engage in extreme rent seeking behaviour.