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Before: more people find your competition when searching for you After: less people find your competition when searching for you The issue is that coupling se
by afiori 7y ago
Before: more people find your competition when searching for you
After: less people find your competition when searching for you
The issue is that coupling search and ads violates the expectation of "First result = Best result". Especially when A direct 100% fit can be replaced by a competitor (or even a parasite (in legal terms)) targeting your users.
- ttoinou 7y agoNo it's pretty clear what are ads or not on Google. "Best" definition changes for all Search engine and it's very very subjective, changing from person to person and situation to situation If a company is ready to pay to be displayed first, then so be it
- hk__2 7y ago> No it's pretty clear what are ads or not on Google. It is for you and I, but not for the average user. My grandpa clicks on sponsorized links because they are at the top, no matter the presence of the word "ads" or "sponsored". It would be a lot clearer not to have ads at the top but elsewhere, so that the “best” result is always at the top.
- ttoinou 7y agoBut then you would complain your grandpa is clicking on the links because they are yellow and flashy "We need a law against yellow <a> tags !"
- hk__2 7y agoNo. We’re used to click on the top links because that has been the way to present search results since the origin of search engines. The presentation of ad links elsewhere would not trigger the same amount of misclicks, whatever their presentation would be.