I just don't understand the sentiment. I've been googling for things since at least mid-noughties, typically finding relevant information, and practically never

I just don't understand the sentiment. I've been googling for things since at least mid-noughties, typically finding relevant information, and practically never clicked on an ad. What am I doing wrong? The loudest complaints about Google's ads that I am hearing are generally coming from entrepreneurs who want their company/page to be in the top of search results rather than from people who are searching for things.