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What I think would be interesting is to introduce something like "GPL for Ads". If you have a binary, you should be able to obtain its source code. Similarly, i
by euske 7y ago
What I think would be interesting is to introduce something like "GPL for Ads". If you have a binary, you should be able to obtain its source code. Similarly, if you see an ad, you should be able to see who's paying for it, how much it cost, and what was its bidding/selection process, etc.
This doesn't just apply to Google. All TV ads and paper ads will also have to provide a way to obtain this information. It doesn't necessarily have to be accompanying the ads. It can even charge a (reasonable) fee to access that information, but it has to be accessible to the end user (ad viewer). Rationale: consumer protection.
This won't directly solve the monopoly situation, but it will force them to be transparent, and in a long run it will reduce their questionable ads and their revenue. And the consumer is more informed.
- soared 7y agoI very much like the idea and direction, but this is a good idea only in theory. It would be comparable to every financial firm opening up their bidding algorithms. Ad buyers work very hard and spend a lot of money to create the best strategy/algorithm and that solution would just let a competitor copy it for free. Not for search or social ads, but programmatic/display are literally bought by creating a very complicated algorithm with potentially unlimited variables to automatically (programmatically) place bids.