In classic “Innovator’s Dilemma” style, Tesla spotted an opportunity to sell a technology slightly before it was ready for the mass market, by focusing on a sma

In classic “Innovator’s Dilemma” style, Tesla spotted an opportunity to sell a technology slightly before it was ready for the mass market, by focusing on a small and undemanding (in price-performance terms) group of consumers that the big players couldn’t be bothered with.